Simons Canada Viva Puerto Rico Campaign 2026 2026

Description

Photographer Mei Tao captures model Paolo Busti leaping mid-air on a sandy beach for Simons Canada's Viva Puerto Rico Campaign 2026. Busti wears a dark green and cream horizontally striped long-sleeve knit sweater paired with loose white trousers. The shot is captured in full motion with natural daylight against the ocean surf and an overcast sky.

Style

Vertical, Commercial, Action

Techniques

High-speed / freeze, Natural light

Industries

Menswear

Color

Background

Sandy Beach

Context

Advertising Campaign