Simons Canada Viva Puerto Rico Campaign 2026 2026

Description

Model Paolo Busti poses on a sandy shoreline with the ocean and cloudy sky in the background for Simons Canada's Viva Puerto Rico Campaign 2026, photographed by Mei Tao. He stands barefoot on the wet sand wearing vertical orange and white striped drawstring swim trunks while lifting a cornflower blue ribbed knit sweater to expose his chest and torso. The composition uses a vertical framing captured in soft natural light, highlighting the vibrant menswear styling against the coastal environment.

Style

Vertical, Commercial

Techniques

Natural light

Industries

Swimwear

Color

Background

Sandy Beach

Context

Advertising Campaign