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BrandSimons Canada
ProjectViva Puerto Rico Campaign 2026
Model Paolo Busti in a maroon short-sleeve shirt and cream trousers holding a mesh bag against a painted wall.

Simons Canada Viva Puerto Rico Campaign 2026 2026

Associated creatives

Mei Tao
Mei TaoPhotographer
Paolo Busti
Paolo BustiModel

Tags

paolo bustiman holding mesh bagman leaning against wallman standingmaroon button down shirtplum shirtshort sleeve button downcream trousersoff white pantspleated trousersmesh produce bagnet grocery bagleather sandals

Description

Model Paolo Busti poses outdoors for the Simons Canada Viva Puerto Rico Campaign 2026, photographed by Mei Tao. He wears a short-sleeve plum linen shirt paired with cuffed off-white trousers, dark sandals, and a mesh market bag slung over his shoulder. Direct natural sunlight highlights the distressed turquoise and weathered plaster wall backdrop.

Style

Vertical, Commercial, Warm

Techniques

Natural light

Industries

Menswear

Color

Off-White (50%)
Burgundy (40%)

Background

Street

Context

Advertising Campaign