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  • ·Simons Canada Viva Puerto Rico Campaign with Paolo Busti
BrandSimons Canada
ProjectViva Puerto Rico Campaign 2026
Paolo Busti relaxing across plaid vehicle seats in striped shorts, blue t-shirt, and sunglasses for Simons Canada.

Simons Canada Viva Puerto Rico Campaign 2026 2026

Associated creatives

Mei Tao
Mei TaoPhotographer
Paolo Busti
Paolo BustiModel

Tags

paolo bustiman in striped swim shortsstriped swim shortsswim shortslight blue graphic t shirtgraphic t shirtblue t shirtsunglassesman relaxing in car

Description

Model Paolo Busti reclines across plaid vehicle seats in an open-top vehicle. He wears a light blue graphic t-shirt, yellow-and-white striped swim shorts, and dark sunglasses under direct sunlight. Accompanying props include a matching yellow striped beach towel, folded beach umbrella, and woven straw hat. Photographed by Mei Tao for Simons Canada's Viva Puerto Rico Campaign 2026.

Style

Vertical, Commercial, Warm

Techniques

Natural light

Industries

Menswear

Color

Powder Blue (40%)
Golden Yellow (30%)
Pure White (20%)

Context

Advertising Campaign