Sheraton Brand Identity 2020

Description

This brand identity project for Sheraton showcases a clean, minimalist tabletop composition featuring a takeaway coffee cup alongside a branded white paper bag. The paper bag displays bold typography detailing various offerings, resting on a textured slatted wooden surface under natural sunlight. Soft folds of a cream-colored textile drape across the upper background, adding a tactile and organic element to the scene. The lighting creates sharp diagonal shadows, highlighting the crisp contrasts between the white packaging, dark wood, and fabric. Oddity contributed graphic design to this commercial branding presentation.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Specialty Retailers

Color

Background

Wood Texture

Context

Brand Film / Corporate Video