Sheraton Brand Identity 2020

About

This brand identity motion project for Sheraton features a uniform grid of coffee cups with black lids arranged against a clean, neutral background. Each cup displays distinct pastel colorways and varied typographic elements, including ampersands, lettering, and graphic patterns. The composition is symmetrically aligned, highlighting the packaging design and visual system. The animation and clean layout present a cohesive corporate identity concept developed by Oddity.