Sheraton Brand Identity 2020

Description

This close-up shot captures a minimalist graphic design piece for the Sheraton brand identity project, featuring bold typography on a crisp white paper sheet. The phrase and more is prominently displayed in a clean sans-serif typeface on the textured paper stock. Soft, organic shadows drape across the upper portion of the frame, creating depth and a tactile quality. The composition is tight and focused, highlighting the precision of the typography against the contrasting dark background surface. The lighting is diffuse and natural, enhancing the tactile properties of the paper materials.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography

Color

Background

Paper Texture

Context

Brand Film / Corporate Video