Sheraton Brand Identity 2020

Description

A person stands with arms crossed wearing a blue t-shirt and dark trousers, holding a dark navy tote bag prominently displaying a large white ampersand symbol. The bag features branded straps with repeated text details. The subject is posed against a textured white background wall accompanied by trailing green foliage along the lower edge. The shot is composed with natural lighting, focusing on the branded merchandise as part of the Sheraton brand identity project designed by Oddity.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Color

Background

White Seamless

Context

Advertising Campaign