Sheraton Brand Identity 2020

Description

A close-up shot features a hand securely holding a light grey paper coffee cup with a matching lid, displaying bold black uppercase typography against a clear blue sky. The composition utilizes natural outdoor lighting to highlight the clean lines and minimalist graphic design of the packaging. The branding project by Sheraton showcases corporate identity elements integrated into everyday consumer goods. The entire visual is captured with sharp focus on the cup and fingers, creating a striking contrast against the open sky.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Industries

Beverages

Color

Background

Clear Sky

Context

Advertising Campaign