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BrandSheraton
ProjectBrand Identity
Black tote bag featuring white printed typographic words and pink shoulder straps on dark background

Sheraton Brand Identity 2020

Associated creatives

Oddity
OddityGraphic Design

Tags

black tote bagtote bagblack bagbagtypographic tote bagtypographic bag

Description

A black canvas tote bag is displayed centrally against a plain dark background for a brand identity project by Sheraton. The bag features a repeating typographic pattern in white text with various lifestyle terms and ampersands, complemented by contrasting light pink shoulder straps. The clean composition highlights the graphic design elements of the merchandise piece.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography, Vector

Color

Jet Black (70%)
Pure White (20%)
Blush (10%)

Background

Black Seamless

Context

E-commerce / Product