Sheraton Brand Identity 2020

Description

Graphic design brand identity project by Oddity for Sheraton featuring five assorted beverage cans suspended horizontally against a plain cream background. The cans display distinct pastel and neutral colorways with condensation droplets on their metallic surfaces. Typography and bold graphic patterns wrap around each container. Soft studio lighting casts subtle shadows beneath the floating arrangement.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

3D render / CGI

Industries

Beverages

Color

Background

White Seamless

Context

Advertising Campaign