BrandSheraton
ProjectBrand Identity

Sheraton Brand Identity 2020
Associated creatives
Tags
Description
This brand identity presentation features a comprehensive layout of design guidelines for Sheraton, showcasing logo variations, typographic hierarchies, color palettes, and visual patterns across multiple sections. The slide deck includes detailed pages on brand applications, packaging mockups, and multilingual translations, demonstrating a cohesive corporate visual system. The presentation utilizes a refined palette of muted tones, soft pastels, and neutrals alongside clean grid alignments. Created as part of a corporate identity project, the boards present a structured overview of graphic design standards.
Style
Horizontal, Commercial, Clean, Minimalist
Techniques
Typography, Infographics
Color
Pure White (50%)
Medium Grey (30%)
Lavender (20%)
Background
Solid Colour
Context
Brand Film / Corporate Video