BrandPrada
ProjectSummer 2025 Ad Campaign
Prada Summer 2025 Ad Campaign 2025
Associated creatives
Miuccia Prada & Raf SimonsPrada Creative Director
Ferdinando VerderiCreative Director
Oliver Hadlee PearchPhotographer
Kendall JennerModels
Hunter SchaferModels
Troye SivanModels
Gideon AdniyiModels
Giuseppe CirilloModels
Nikita GnetneModels
Noor KhanModels
Melinda KissModels
Hanna LeszekModels
Julia NobisModels
Yuliana PerezModels
Liu QingzhengModels
Lina ZhangModels
Tags
Description
This image for the Prada Summer 2025 ad campaign, photographed by Oliver Hadlee Pearch with creative direction by Ferdinando Verderi and Miuccia Prada and Raf Simons, features a young man standing upright inside a pale blue wooden rowboat. The subject wears a dark hooded zip jacket and brown shorts, posing calmly on smooth, still water beneath a soft, overcast, and misty sky. The composition emphasizes a quiet, atmospheric mood with a muted color palette and gentle reflections rippling across the water surface.
Style
Horizontal, Commercial, Desaturated, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Jet Black (40%)
Caramel (30%)
Powder Blue (30%)
Background
Overcast Sky
Context
Advertising Campaign