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BrandPrada
ProjectSummer 2025 Ad Campaign
A Black man standing in a wooden boat on a misty body of water, wearing a striped t-shirt and holding an olive green crossbody bag.

Prada Summer 2025 Ad Campaign 2025

Associated creatives

Miuccia Prada & Raf Simons
Miuccia Prada & Raf SimonsPrada Creative Director
Ferdinando Verderi
Ferdinando VerderiCreative Director
Oliver Hadlee Pearch
Oliver Hadlee PearchPhotographer
Kendall Jenner
Kendall JennerModels
Hunter Schafer
Hunter SchaferModels
Troye Sivan
Troye SivanModels
Gideon Adniyi
Gideon AdniyiModels
Giuseppe Cirillo
Giuseppe CirilloModels
Nikita Gnetne
Nikita GnetneModels
Noor Khan
Noor KhanModels
Melinda Kiss
Melinda KissModels
Hanna Leszek
Hanna LeszekModels
Julia Nobis
Julia NobisModels
Yuliana Perez
Yuliana PerezModels
Liu Qingzheng
Liu QingzhengModels
Lina Zhang
Lina ZhangModels

Tags

black man standing in boatblack manman in boatstriped t shirtolive green crossbody bagcrossbody bagprada bag

Description

This portrait from Prada's Summer 2025 ad campaign features a Black man standing inside a light-yellow wooden boat on a serene, misty body of water. He wears a dark blue t-shirt with a white horizontal stripe panel across the chest and folded cuffs, paired with dark trousers. He holds an olive green nylon and leather crossbody bag with a prominent metallic triangular logo emblem against his midsection. The background dissolves into a soft, hazy blue fog and a calm expanse of water under an overcast sky. Natural daylight illuminates the scene with soft, diffused shadows, creating a tranquil and contemplative atmosphere.

Style

Editorial, Vertical, Cool, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Navy (50%)
Olive (30%)
Pure White (20%)

Background

Lake

Context

Advertising Campaign