BrandPrada
ProjectSummer 2025 Ad Campaign
Prada Summer 2025 Ad Campaign 2025
Associated creatives
Miuccia Prada & Raf SimonsPrada Creative Director
Ferdinando VerderiCreative Director
Oliver Hadlee PearchPhotographer
Kendall JennerModels
Hunter SchaferModels
Troye SivanModels
Gideon AdniyiModels
Giuseppe CirilloModels
Nikita GnetneModels
Noor KhanModels
Melinda KissModels
Hanna LeszekModels
Julia NobisModels
Yuliana PerezModels
Liu QingzhengModels
Lina ZhangModels
Tags
Description
A model stands poised inside a pink wooden rowboat resting on a calm expanse of misty water for the Prada Summer 2025 ad campaign, photographed by Oliver Hadlee Pearch. The subject wears a patterned midi dress with a layered ruffled blouse and dark socks with heels, holding a structured brown fringed handbag. The composition is quiet and surreal, set against a soft, overcast horizon where the water merges seamlessly with the hazy sky. Soft, diffused natural light envelops the scene, emphasizing the muted tones and cool blue and pink color palette.
Style
Editorial, Horizontal, Desaturated
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Chocolate (30%)
Sky Blue (40%)
Blush (30%)
Background
Lake
Context
Advertising Campaign