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BrandPrada
ProjectSummer 2025 Ad Campaign
Model wearing a denim and leather jacket holding a brown leather bucket bag while standing in a yellow wooden boat on open water

Prada Summer 2025 Ad Campaign 2025

Associated creatives

Miuccia Prada & Raf Simons
Miuccia Prada & Raf SimonsPrada Creative Director
Ferdinando Verderi
Ferdinando VerderiCreative Director
Oliver Hadlee Pearch
Oliver Hadlee PearchPhotographer
Kendall Jenner
Kendall JennerModels
Hunter Schafer
Hunter SchaferModels
Troye Sivan
Troye SivanModels
Gideon Adniyi
Gideon AdniyiModels
Giuseppe Cirillo
Giuseppe CirilloModels
Nikita Gnetne
Nikita GnetneModels
Noor Khan
Noor KhanModels
Melinda Kiss
Melinda KissModels
Hanna Leszek
Hanna LeszekModels
Julia Nobis
Julia NobisModels
Yuliana Perez
Yuliana PerezModels
Liu Qingzheng
Liu QingzhengModels
Lina Zhang
Lina ZhangModels

Tags

woman in denim jacket holding bagwoman holding bagdenim jacketleather jacketbrown leather bucket bagbucket bagleather bag

Description

This image from the Prada Summer 2025 ad campaign, photographed by Oliver Hadlee Pearch with creative direction by Miuccia Prada, Raf Simons, and Ferdinando Verderi, features a model standing in a yellow wooden boat on a calm body of water under an overcast sky. The subject wears a mixed denim and leather jacket and light trousers, holding a structured brown leather bucket bag with a visible buckle strap. The soft, natural lighting creates a quiet atmospheric mood with desaturated blue and grey tones on the water.

Style

Editorial, Horizontal, Desaturated

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Caramel (50%)
Denim (50%)

Background

Ocean

Context

Advertising Campaign