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Model wearing a denim and leather jacket holding a brown leather bucket bag while standing in a yellow wooden boat on open water

Prada Summer 2025 Ad Campaign 2025

About

This image from the Prada Summer 2025 ad campaign, photographed by Oliver Hadlee Pearch with creative direction by Miuccia Prada, Raf Simons, and Ferdinando Verderi, features a model standing in a yellow wooden boat on a calm body of water under an overcast sky. The subject wears a mixed denim and leather jacket and light trousers, holding a structured brown leather bucket bag with a visible buckle strap. The soft, natural lighting creates a quiet atmospheric mood with desaturated blue and grey tones on the water.

Brand

Prada

Project

Prada Summer 2025 Ad Campaign 2025

Keywords

woman in denim jacket holding bagwoman holding bagdenim jacketleather jacketbrown leather bucket bagbucket bagleather bag

Credits

Miuccia Prada & Raf Simons
Prada Creative Director
Ferdinando Verderi
Creative Director
Oliver Hadlee Pearch
Photographer
Kendall Jenner
Models
Hunter Schafer
Models

Styles

EditorialHorizontalDesaturated

Techniques

Natural light

Industries

Luxury Fashion Houses

Background

Ocean

Context

Advertising Campaign