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  • ·Prada Summer 2025 Ad Campaign Model in Boat Editorial
BrandPrada
ProjectSummer 2025 Ad Campaign
Model wearing an orange fuzzy hat and pink shirt standing in a light blue boat on a calm foggy lake holding a white handbag

Prada Summer 2025 Ad Campaign 2025

Associated creatives

Miuccia Prada & Raf Simons
Miuccia Prada & Raf SimonsPrada Creative Director
Ferdinando Verderi
Ferdinando VerderiCreative Director
Oliver Hadlee Pearch
Oliver Hadlee PearchPhotographer
Kendall Jenner
Kendall JennerModels
Hunter Schafer
Hunter SchaferModels
Troye Sivan
Troye SivanModels
Gideon Adniyi
Gideon AdniyiModels
Giuseppe Cirillo
Giuseppe CirilloModels
Nikita Gnetne
Nikita GnetneModels
Noor Khan
Noor KhanModels
Melinda Kiss
Melinda KissModels
Hanna Leszek
Hanna LeszekModels
Julia Nobis
Julia NobisModels
Yuliana Perez
Yuliana PerezModels
Liu Qingzheng
Liu QingzhengModels
Lina Zhang
Lina ZhangModels

Tags

model in boatwoman standing in boatmodelwomanorange fuzzy hatorange hatfuzzy hatpink tunicpink shirttuniccream handbagwhite handbaghandbag

Description

This image is part of the Prada Summer 2025 ad campaign, photographed by Oliver Hadlee Pearch with creative direction by Ferdinando Verderi. The composition features a model standing upright inside a light blue wooden rowboat that rests on an extremely calm, misty body of water under an overcast sky. The subject wears a bright textured orange hat, a pale pink long-sleeve collared tunic, and holds a structured cream-coloured handbag with visible branding. The lighting is soft and diffuse, blending the water and sky into a seamless atmospheric gradient. The color palette emphasizes muted blues and pale neutrals contrasted sharply against the vibrant orange headwear.

Style

Editorial, Horizontal, Desaturated, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Pure White (50%)
Burnt Orange (30%)
Blush (20%)

Background

Ocean

Context

Advertising Campaign