Prada Summer 2025 Ad Campaign 2025

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This image is part of the Prada Summer 2025 ad campaign, photographed by Oliver Hadlee Pearch with creative direction by Ferdinando Verderi. The composition features a model standing upright inside a light blue wooden rowboat that rests on an extremely calm, misty body of water under an overcast sky. The subject wears a bright textured orange hat, a pale pink long-sleeve collared tunic, and holds a structured cream-coloured handbag with visible branding. The lighting is soft and diffuse, blending the water and sky into a seamless atmospheric gradient. The color palette emphasizes muted blues and pale neutrals contrasted sharply against the vibrant orange headwear.