Prada Summer 2025 Ad Campaign 2025

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This photograph from the Prada Summer 2025 ad campaign was captured by photographer Oliver Hadlee Pearch with creative direction by Ferdinando Verderi. The composition features a male model standing in a light pink boat, holding a large off-white canvas bucket bag over his shoulder. He wears a denim jacket and light blue pinstriped trousers. The background consists of calm open water meeting a hazy horizon under an overcast sky.