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BrandPrada
ProjectSummer 2025 Ad Campaign
Model wearing textured yellow hat holding a green woven handbag on a pink boat against calm water.

Prada Summer 2025 Ad Campaign 2025

Associated creatives

Miuccia Prada & Raf Simons
Miuccia Prada & Raf SimonsPrada Creative Director
Ferdinando Verderi
Ferdinando VerderiCreative Director
Oliver Hadlee Pearch
Oliver Hadlee PearchPhotographer
Kendall Jenner
Kendall JennerModels
Hunter Schafer
Hunter SchaferModels
Troye Sivan
Troye SivanModels
Gideon Adniyi
Gideon AdniyiModels
Giuseppe Cirillo
Giuseppe CirilloModels
Nikita Gnetne
Nikita GnetneModels
Noor Khan
Noor KhanModels
Melinda Kiss
Melinda KissModels
Hanna Leszek
Hanna LeszekModels
Julia Nobis
Julia NobisModels
Yuliana Perez
Yuliana PerezModels
Liu Qingzheng
Liu QingzhengModels
Lina Zhang
Lina ZhangModels

Tags

woman holding handbagwoman holding green baggreen woven handbagwoven handbaggreen bagyellow fringed hattextured hatyellow hatgrey shirtgrey shortspink boatwooden boat

Description

This image from the Prada Summer 2025 ad campaign was photographed by Oliver Hadlee Pearch under creative direction by Ferdinando Verderi. The composition features a model standing in a pale pink wooden boat on calm water, holding a vibrant green woven handbag with bamboo handles. The subject wears a grey collared shirt, matching shorts, and an elaborate textured yellow fringed hat. Soft natural light illuminates the serene marine backdrop and muted sky, creating an editorial atmosphere.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Emerald (40%)
Golden Yellow (30%)
Medium Grey (30%)

Background

Ocean

Context

Advertising Campaign