Prada Summer 2025 Ad Campaign 2025

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This image from the Prada Summer 2025 ad campaign was photographed by Oliver Hadlee Pearch under creative direction by Ferdinando Verderi. The composition features a model standing in a pale pink wooden boat on calm water, holding a vibrant green woven handbag with bamboo handles. The subject wears a grey collared shirt, matching shorts, and an elaborate textured yellow fringed hat. Soft natural light illuminates the serene marine backdrop and muted sky, creating an editorial atmosphere.