Brand
ProjectBrand Identity

Papperlapapp Brand Identity 2024
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Description
A bus stop shelter on a city street features two illuminated digital advertising displays showcasing the Papperlapapp brand identity. The left poster displays a photograph of two smiling children wrapped in winter clothing under pink brand copy reading Cardboard Playworlds Celebrating Kids and Their Creativity. The right poster features abstract blue graphic shapes on a pink background with the phrase Where We Grow in bold typography. The grey stone street and sidewalk run parallel to the shelter structure under natural daylight.