Papperlapapp Brand Identity 2024

Description

This brand identity project for Papperlapapp features a dynamic layout split between a solid black panel on the left and a photographic portrait on the right. The black panel showcases bold white serif typography reading The Edit with Vol. 141 underneath. On the right, two children wearing hooded winter jackets smile joyfully toward the camera. The child in the foreground wears a cream-colored knitted hood, while the child behind wears a vibrant blue hood. Overlaying the portrait is the distinctive papperlapapp logo rendered in a textured, decorative typeface.

Style

Editorial, Horizontal, Clean

Techniques

Typography

Color

Context

Advertising Campaign