Papperlapapp
Brand Identity
Jun 2024
Papperlapapp’s brand identity project establishes a comprehensive visual system anchored in experimental typography and playful motion graphics. The design language centres on vibrant colour palettes and bold graphic motifs, creating a flexible framework that spans digital interfaces, product packaging, and large-scale out-of-home advertising. Collaborative input from RAWTY, Hugmun, NotOnSunday, Mast, and NM Type brings together varied design disciplines to maintain a consistent aesthetic across print and screen. The work integrates clean, tactile layouts with fluid motion, utilising techniques such as kinetic typography and 3D rendering to highlight the brand's focus on creative, sustainable environments.
Horizontal, Commercial, Clean
