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Brand
Papperlapapp
ProjectBrand Identity

Papperlapapp Brand Identity 2024

Associated creatives

RAWTY
RAWTYGraphic Design
Hugmun
HugmunGraphic Design
NotOnSunday
NotOnSundayGraphic Design
Mast
MastGraphic Design
NM Type
NM TypeType Designer

Tags

woman in black topwomanblack topcharo shopping bagshopping bagcharo bag

Description

This motion design video piece features a split-screen layout developed for the Papperlapapp brand identity project. Designed collaboratively by RAWTY, Hugmun, NotOnSunday, Mast, and NM Type, the sequence juxtaposes a portrait of a woman in a dark sleeveless top on the left with a shot of a Charo-branded shopping bag resting on a chair on the right. Floating golden graphical symbols animate centrally between the two panels. The visual style employs stark monochrome contrast paired with clean graphic elements.