Papperlapapp Brand Identity 2024

About

This motion design video piece features a split-screen layout developed for the Papperlapapp brand identity project. Designed collaboratively by RAWTY, Hugmun, NotOnSunday, Mast, and NM Type, the sequence juxtaposes a portrait of a woman in a dark sleeveless top on the left with a shot of a Charo-branded shopping bag resting on a chair on the right. Floating golden graphical symbols animate centrally between the two panels. The visual style employs stark monochrome contrast paired with clean graphic elements.