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Brand
Papperlapapp
ProjectBrand Identity

Papperlapapp Brand Identity 2024

Associated creatives

RAWTY
RAWTYGraphic Design
Hugmun
HugmunGraphic Design
NotOnSunday
NotOnSundayGraphic Design
Mast
MastGraphic Design
NM Type
NM TypeType Designer

Tags

motion graphicspapperlapapp brand identityred typographyplay it right textanimated typography

Description

This motion graphics video for the Papperlapapp brand identity project features bold red typography set against a solid pink background. The opening frame displays the text PLAY IT RIGHT in a heavy sans-serif typeface, with animated googly eyes inset within the letter A. Subsequent frames feature descriptive text detailing cardboard playworlds and sustainable futures alongside the brand website. The composition uses vibrant block colours and clean vector-style graphics.