Papperlapapp Brand Identity 2024

About

This motion graphics video for the Papperlapapp brand identity project features bold red typography set against a solid pink background. The opening frame displays the text PLAY IT RIGHT in a heavy sans-serif typeface, with animated googly eyes inset within the letter A. Subsequent frames feature descriptive text detailing cardboard playworlds and sustainable futures alongside the brand website. The composition uses vibrant block colours and clean vector-style graphics.