One Medical Brand Identity 2019

Description

An outdoor billboard advertisement for One Medical is mounted above the entrance of the 14 Street Station subway stairwell in New York City. The rectangular display features brand identity graphics showcasing illustrated figures in various settings alongside promotional text and the company logo. The surrounding urban architecture includes green painted metal railings, a traffic signal pole, and street signage pointing toward 8 Avenue. A motion-blurred commuter passes rapidly through the foreground on the right side of the frame.

Style

Horizontal, Commercial, Clean

Techniques

Long exposure, Natural light

Industries

Telecommunications

Color

Background

Street

Context

Out of Home (OOH)