One Medical Brand Identity 2019

Description

A series of wheatpaste posters featuring close-up photography of arms and hands are displayed across a textured, weathered urban wall. The colorful posters incorporate a distinctive geometric pattern of five white circular dots forming a cross shape. In the foreground on the right, a person wearing a dark cap and jacket walks past, caught in motion blur. Natural daylight illuminates the street scene, highlighting the creases and weathered edges of the paper posters adhered to the brick and concrete surface.

Style

Editorial, Horizontal, Clean

Techniques

Natural light

Industries

Telecommunications

Color

Background

Street

Context

Out of Home (OOH)