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BrandNike
ProjectBrand Identity
Graphic layout featuring bold typography on the left and a portrait of a runner in a red tank top with a Nike swoosh on the right.

Nike Brand Identity 2018

Associated creatives

M35
M35Graphic Design

Tags

runner in orange tank toprunnerorange tank toptank topblack male runnerblack man

Description

This graphic design piece for the Nike Brand Identity project by M35 features a split layout. The left side showcases bold, heavy white typography repeating the word run with tracking data and race times against a black background. The right side presents a photographic portrait of a black male runner in profile wearing a bright orange mesh tank top, paired with a white rectangular inset featuring the iconic black Nike swoosh logo. The composition balances stark typographic experimentation with high-contrast athletic imagery.

Style

Horizontal, Commercial, Clean, Graphic

Techniques

Typography

Industries

Sportswear

Color

Coral Red (30%)
Jet Black (70%)

Background

Solid Colour

Context

Advertising Campaign