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BrandNike
ProjectBrand Identity
Split-panel design showing a runner in dark athletic wear on the right and bold typographic RUN elements with a Nike swoosh on the left.

Nike Brand Identity 2018

Associated creatives

M35
M35Graphic Design

Tags

runner in dark appareldark apparelrunnernike swooshnike logotypographic run layoutrun typographygraphic design

Description

This graphic design composition for Nike features a split-panel layout combining bold oversized typography with athletic imagery. The right panel displays a runner in dark apparel moving along an asphalt surface in dim lighting. The left panel incorporates large graphic lettering alongside the iconic Nike swoosh emblem on a white background. An inset section shows the back of a runner in a light athletic top, emphasizing athletic performance. The layout merges editorial sports photography with striking graphic design elements.

Style

Vertical, Commercial, Minimalist

Techniques

Typography

Industries

Sportswear

Color

Jet Black (60%)
Pure White (40%)

Background

Solid Colour

Context

Advertising Campaign