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BrandNike
ProjectBrand Identity
Nike brand identity graphic design featuring a runner in a hooded jacket and bold NYC typography with distressed textures.

Nike Brand Identity 2018

Associated creatives

M35
M35Graphic Design

Tags

nike brand identitynike brandingbrand identity designgraphic designrunner crouchinghooded runnernike swooshnyc typographydistressed typography

Description

Graphic design presentation for Nike showcasing a Brand Identity project. The layout features two contrasting panels against a dark background. The left panel contains a high-contrast black-and-white photographic split of a hooded runner crouching outdoors, overlaid with a prominent white Nike swoosh graphic and monospaced informational text. The right panel displays oversized, distressed white typography reading NYC with textured grain filling the letterforms. The visual composition employs a graphic design aesthetic with monochromatic tones and bold typographic hierarchy.

Style

Artistic, Horizontal, Monochrome, Clean

Techniques

Typography, Vector

Industries

Sportswear

Color

Jet Black (60%)
Pure White (40%)

Background

Solid Colour

Context

Advertising Campaign, Digital / Display Advertising