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BrandNike
ProjectBrand Identity
Nike brand identity graphic design poster layout featuring monochrome imagery, bold typography, and a bright blue swoosh.

Nike Brand Identity 2018

Associated creatives

M35
M35Graphic Design

Tags

nike brand identitybrand identity posternike poster designgraphic design layoutnike graphic designposter design

Description

This graphic design presentation for Nike features a multi-panel poster layout mounted on a concrete wall. The composition combines monochrome photography, bold sans-serif typography with phrases like 'THERE IS NO FINISH LINE', and a striking electric blue Nike swoosh accent. Additional panels display running timestamps and overhead architectural photography sequences. The overall aesthetic is clean, modern, and industrial, showcasing a sophisticated athletic brand identity concept.

Style

Horizontal, Commercial, Clean, Graphic

Techniques

Typography

Industries

Sportswear

Color

Jet Black (70%)
Pure White (20%)
Royal Blue (10%)

Background

Concrete Texture

Context

Advertising Campaign