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BrandNike
ProjectBrand Identity
Black and white close-up of teeth alongside a runner in a red tank top with bold white typography overlaid across the panels.

Nike Brand Identity 2018

Associated creatives

M35
M35Graphic Design

Tags

black man runningblack manman runningrunner in red toprunnerred athletic top

Description

This graphic design project for Nike features a multi-panel layout combining high-contrast black and white photography of teeth with a color shot of a runner resting against an asphalt ground. The runner wears a vibrant red athletic top and arm sleeves, holding a hand to their forehead. Bold, oversized white typography overlays the composition alongside telemetry data and the Nike swoosh logo. The imagery utilizes a grainy, graphic aesthetic with stark contrasts between monochrome texture and bright red apparel.

Style

Editorial, Horizontal, Action, Grainy, Graphic

Techniques

Typography

Industries

Sportswear

Color

Scarlet (50%)
Pure White (50%)

Background

Road

Context

Advertising Campaign