Nike Brand Identity 2018

Description

This graphic display for Nike features a multi-panel layout showcasing bold typography, running imagery, and athletic portraiture mounted on a textured concrete wall. The composition combines graphic panels with black-and-white photography, including a portrait of a man wearing a hoodie and sunglasses alongside a vibrant blue swoosh logo. Additional panels feature repeated days of the week, running typography, and an overhead action shot of a runner on pavement. The overall presentation integrates high-contrast graphic design with urban athletic elements.

Style

Horizontal, Commercial, Minimalist, Graphic

Techniques

Typography

Industries

Sportswear

Color

Background

Concrete Texture

Context

Advertising Campaign