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  • ·MZ Wallace Fall 2024 Ad Campaign Pink Handbag
BrandMZ Wallace
ProjectFall 2024 Ad Campaign
Diptych pairing a painted penguin illustration with red text alongside a bright pink quilted handbag inside a wire crate

MZ Wallace Fall 2024 Ad Campaign 2024

Associated creatives

 Monica Zwirner & Lucy Wallace Eustice
 Monica Zwirner & Lucy Wallace EusticeMZ Wallace Creative Directors
Dennis Freedman
Dennis FreedmanCreative Director
 David Shrigley
 David ShrigleyArtist
 Raymond Meier
 Raymond MeierPhotographer
Charlie Welch
Charlie WelchSet Designer

Tags

pink quilted handbagquilted handbagpink handbaghandbagwire cratepenguin illustrationpenguin painting

Description

This diptych pairs an artistic illustration of a penguin with handwritten red text against an off-white ground alongside a photograph of a bright pink quilted tote bag placed inside a wire animal crate against a white background. The right panel features clean commercial lighting highlighting the textured nylon surface of the quilted handbag. Below the crate, black serif typography reads MZ WALLACE NEW YORK. The overall campaign composition juxtaposes playful illustrated artwork with sharp product photography.

Style

Horizontal, Commercial, Clean

Industries

Bags & Accessories

Color

Hot Pink (100%)

Background

White Seamless

Context

Advertising Campaign