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  • ·MZ Wallace Fall 2024 Ad Campaign Tote Bag and Roses
Brand
MZ Wallace
ProjectFall 2024 Ad Campaign
MZ Wallace tan quilted tote bag filled with red roses resting on straw bale against a white wall.

MZ Wallace Fall 2024 Ad Campaign 2024

Associated creatives

 Monica Zwirner & Lucy Wallace Eustice
 Monica Zwirner & Lucy Wallace EusticeMZ Wallace Creative Directors
Dennis Freedman
Dennis FreedmanCreative Director
 David Shrigley
 David ShrigleyArtist
 Raymond Meier
 Raymond MeierPhotographer
Charlie Welch
Charlie WelchSet Designer

Tags

tan quilted tote bagquilted tote bagtote bagred rosesroses in bag

Description

This image from the MZ Wallace Fall 2024 ad campaign features a tan quilted tote bag filled with vibrant red roses, resting on a block of straw against a clean white background. The composition highlights the texture of the quilted fabric contrasted with the organic forms of the floral arrangement and the rustic straw packaging beneath. The lighting creates subtle shadows against the wall, emphasizing depth and form. The brand logo appears clearly at the base of the frame. Raymond Meier captured the photograph with creative direction from Dennis Freedman and Monica Zwirner alongside Lucy Wallace Eustice.

Style

Horizontal, Commercial, Clean

Techniques

Analogue / film, Natural light

Industries

Bags & Accessories

Color

Caramel (50%)
Cherry (50%)

Background

White Seamless

Context

Advertising Campaign