MZ Wallace Fall 2024 Ad Campaign 2024

Description

This black and white portrait features an older man with short hair, seated on a wooden stool against a dark textured background. He wears a dark suit jacket over an open-collared white shirt and dark trousers, with a wristwatch visible on his left wrist. His arms are crossed casually as he looks towards the camera with a gentle smile. The studio lighting provides soft highlights along his shoulders and face while keeping the background in deep shadow. Photographed by Raymond Meier for the MZ Wallace Fall 2024 Ad Campaign, with creative direction by Monica Zwirner, Lucy Wallace Eustice, and Dennis Freedman, and set design by Charlie Welch.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film, Low-key / chiaroscuro

Industries

Bags & Accessories

Color

Background

Black Seamless

Context

Advertising Campaign