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  • ·MZ Wallace Fall 2024 Ad Campaign yellow tote bag
Brand
MZ Wallace
ProjectFall 2024 Ad Campaign
Diptych image featuring a yellow lemon illustration on left and an orange quilted tote bag holding a white cast leg on right.

MZ Wallace Fall 2024 Ad Campaign 2024

Associated creatives

 Monica Zwirner & Lucy Wallace Eustice
 Monica Zwirner & Lucy Wallace EusticeMZ Wallace Creative Directors
Dennis Freedman
Dennis FreedmanCreative Director
 David Shrigley
 David ShrigleyArtist
 Raymond Meier
 Raymond MeierPhotographer
Charlie Welch
Charlie WelchSet Designer

Tags

orange quilted tote bagquilted tote bagorange tote bagtote bagwhite plaster cast legplaster cast legleg in castwhite cast

Description

This diptych commercial image from the MZ Wallace Fall 2024 ad campaign pairs a vibrant yellow lemon illustration bearing the text "When life gives you a lemon, you must eat the lemon, all of it including the skin" on the left with a photograph on the right. The photographic panel displays an orange quilted tote bag suspended against a yellow square-tiled wall, holding a human leg encased in a white plaster orthopedic cast that extends down to the floor. The lighting is direct and clinical, casting sharp shadows against the glossy yellow tiles. The composition balances graphic illustration with sculptural still life imagery.

Style

Horizontal, Commercial, Clean, Graphic

Techniques

Flash

Industries

Bags & Accessories

Color

Burnt Orange (50%)
Pure White (50%)

Background

Showroom

Context

Advertising Campaign