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  • ·MZ Wallace Fall 2024 Ad Campaign Quilted Tote Bag
Brand
MZ Wallace
ProjectFall 2024 Ad Campaign
Pink quilted tote bag on a glass table with a giant prop burger behind it and text below

MZ Wallace Fall 2024 Ad Campaign 2024

Associated creatives

 Monica Zwirner & Lucy Wallace Eustice
 Monica Zwirner & Lucy Wallace EusticeMZ Wallace Creative Directors
Dennis Freedman
Dennis FreedmanCreative Director
 David Shrigley
 David ShrigleyArtist
 Raymond Meier
 Raymond MeierPhotographer
Charlie Welch
Charlie WelchSet Designer

Tags

pink quilted tote bagquilted tote bagpink tote bagtote bagpink bagbag

Description

This advertising campaign image for MZ Wallace features a quilted pink tote bag resting on a round glass-topped table. Directly behind the handbag sits a large stylized prop resembling a stacked hamburger. To the left, a piece of artwork displays a red mushroom illustration with white spots accompanied by hand-lettered text reading DO NOT EAT IT UNLESS YOU REALLY REALLY WANT TO. Below the table, the brand name MZ WALLACE NEW YORK is visible. The composition is clean and art-directed with high-key studio lighting.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Industries

Bags & Accessories

Color

Blush (100%)

Background

White Seamless

Context

Advertising Campaign