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  • ·MZ Wallace Fall 2024 Ad Campaign Editorial
BrandMZ Wallace
ProjectFall 2024 Ad Campaign
Silver quilted tote bag wrapped in red tape on a black chair beside a drawing of a red pushpin with handwritten text.

MZ Wallace Fall 2024 Ad Campaign 2024

Associated creatives

 Monica Zwirner & Lucy Wallace Eustice
 Monica Zwirner & Lucy Wallace EusticeMZ Wallace Creative Directors
Dennis Freedman
Dennis FreedmanCreative Director
 David Shrigley
 David ShrigleyArtist
 Raymond Meier
 Raymond MeierPhotographer
Charlie Welch
Charlie WelchSet Designer

Tags

silver quilted tote bagquilted tote bagsilver tote bagtote bagsilver bagbag

Description

This advertising campaign image for MZ Wallace features a split composition with artwork on the left and a product photograph on the right. The left side displays a simple illustration of a large red pushpin against an off-white background, accompanied by handwritten blue text reading DO NOT TRY TO PIN EVERYTHING DOWN and SOME THINGS CANNOT BE PINNED DOWN. The right side features a silver quilted tote bag tightly bound with red ribbon or tape, resting crookedly on a black leather chair against a pale panelled wall. Below the photograph, the brand name MZ WALLACE NEW YORK appears in black serif typography. The lighting is bright and even, highlighting the metallic sheen of the quilted fabric and the glossy texture of the chair.

Style

Horizontal, Commercial, Clean, Minimalist

Industries

Bags & Accessories

Color

Silver (50%)
Crimson (50%)

Background

White Seamless

Context

Advertising Campaign