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  • ·MZ Wallace Fall 2024 Ad Campaign portrait by Raymond Meier
BrandMZ Wallace
ProjectFall 2024 Ad Campaign
Two women posing in an interior space, one standing in a black dress and one seated wearing a white shirt and dark trousers

MZ Wallace Fall 2024 Ad Campaign 2024

Associated creatives

 Monica Zwirner & Lucy Wallace Eustice
 Monica Zwirner & Lucy Wallace EusticeMZ Wallace Creative Directors
Dennis Freedman
Dennis FreedmanCreative Director
 David Shrigley
 David ShrigleyArtist
 Raymond Meier
 Raymond MeierPhotographer
Charlie Welch
Charlie WelchSet Designer

Tags

two women posingstanding woman in black dressseated woman in white shirtwoman in black dressblack dresswoman in white shirtwhite shirtred heels

Description

This portrait for the MZ Wallace Fall 2024 ad campaign was photographed by Raymond Meier with creative direction from Dennis Freedman and Monica Zwirner and Lucy Wallace Eustice. The composition features two women posed within a polished interior featuring marble-patterned walls and soft drapery. One woman stands on the left wearing a black short-sleeved midi dress and black boots, her reflection visible in a nearby mirror. The second woman is seated on a light-colored armchair on the right, wearing a crisp white button-down shirt, dark trousers, and distinctive red heels. The lighting is clean and even, accentuating the polished styling and contemporary environment designed by Charlie Welch.

Style

Editorial, Vertical, Clean

Industries

Bags & Accessories

Color

Jet Black (50%)
Pure White (30%)
Scarlet (20%)

Background

Set-dressed

Context

Advertising Campaign