Moncler Winter 2023 Ad Campaign 2023

Description

This image captures an action-oriented winter sports scene for the Moncler Winter 2023 ad campaign, photographed by Jamie Hawkesworth. Two snowboarders traverse a vast, brilliant white snowfield under a deep blue sky. One snowboarder is captured mid-air executing a jump, casting a clear shadow onto the powdery surface below, while another rider glides across the slope in the distance. The composition emphasizes the dramatic scale of the snow-covered mountain terrain and clear atmospheric lighting.

Style

Editorial, Horizontal, Action, Warm, Minimalist

Techniques

Analogue / film, High-speed / freeze, Natural light

Industries

Outdoor & Performance Apparel

Color

Background

Snowfield

Context

Advertising Campaign