Moncler Winter 2023 Ad Campaign 2023

Description

This vertical monochrome image features small figures of skiers descending a vast, rugged snowfield set against a towering mountain peak. The high-contrast black and white composition emphasizes the immense scale of the winter landscape. Captured by photographer Jamie Hawkesworth as part of the Moncler Winter 2023 ad campaign, the scene portrays athletes traversing steep alpine terrain. Natural daylight illuminates the dramatic snow formations and deep shadows across the mountain slopes.

Style

Documentary, Vertical, Monochrome

Techniques

Analogue / film, Natural light

Industries

Outdoor & Performance Apparel

Color

Background

Snowfield

Context

Advertising Campaign