BrandMoncler
ProjectWinter 2023 Ad Campaign
Moncler Winter 2023 Ad Campaign 2023
Associated creatives
Tags
Description
This black-and-white campaign image for the Moncler Winter 2023 ad campaign was photographed by Jamie Hawkesworth. It features a female athlete wearing technical ski apparel and goggles, posed heroically atop a rocky mountain peak against an expansive cloudy sky. The composition employs a low-angle perspective, emphasizing the subject against the dramatic alpine terrain. The stark tonal contrast highlights the textures of the technical outerwear and the surrounding stone landscape.
Style
Editorial, Vertical, Cinematic, Monochrome
Techniques
Analogue / film, Natural light
Industries
Outdoor & Performance Apparel
Color
Jet Black (50%)
Pure White (50%)
Background
Mountain
Context
Advertising Campaign