Moncler Winter 2023 Ad Campaign 2023

Description

Monological black and white portrait captured by photographer Jamie Hawkesworth for the Moncler Winter 2023 ad campaign. The image features a snowboarder standing atop a rocky, snow-covered mountain peak, holding a snowboard with bindings. The subject wears a hooded winter jacket, snow pants, boots, gloves, and a helmet with goggles positioned on top. The composition uses a vertical framing with natural outdoor lighting against a dramatic alpine backdrop of snowfields and rocky mountain ridges.

Style

Documentary, Vertical, Monochrome

Techniques

Analogue / film, Natural light

Industries

Outdoor & Performance Apparel

Color

Background

Mountain

Context

Advertising Campaign