Moncler Winter 2023 Ad Campaign 2023

Description

This photograph from the Moncler Winter 2023 ad campaign, captured by photographer Jamie Hawkesworth, features a group of four prominent winter athletes including Shaun White, Perrine Laffont, Richard Permin, and Xuetong Cai. The subjects are dressed in vibrant outdoor apparel in red, yellow, blue, and green, posed closely together within a dimly lit wood-paneled interior. Warm directional lighting highlights their faces, creating deep shadows and an intimate, reflective atmosphere. The composition emphasizes technical outerwear with branded detailing against a rustic background.

Style

Editorial, Horizontal, Warm, Gritty

Techniques

Analogue / film, Low-key / chiaroscuro

Industries

Outdoor & Performance Apparel

Color

Background

Wood Texture

Context

Advertising Campaign