BrandMcQueen
ProjectSpring 2025 Ad Campaign
McQueen Spring 2025 Ad Campaign 2025
Associated creatives
Seán McGirrMcQueen Creative Director
Glen LuchfordPhotographer & Director
Christopher SimmondsArt Director
Sarah RichardsonStylist
Gary GillHair
Daniel SallstromMakeup
Ama QuashieManicurist
Julia LangeCasting Director
Meshach HenryMovement Director
Farago ProjectsProduction
Consistent Dedication by Heartworms
courtesy of Speedy Wunderground (PIAS)
Tags
Description
This striking advertising image from the McQueen Spring 2025 campaign features a close-up shot of a black buckled sandal submerged in cascading, splashing water. Directed and photographed by Glen Luchford with art direction by Christopher Simmonds and styling by Sarah Richardson, the vertical composition captures dynamic motion as water churns around the footwear. Bold white typography reading McQueen is overlaid centrally across the frame, cutting through the turbulent water and textured background. The lighting is bright and directional, emphasizing the sharp reflections on the metal buckle and the frothy texture of the liquid spray.
Style
Editorial, Vertical, Commercial, Clean
Techniques
High-speed / freeze
Industries
Footwear
Color
Jet Black (50%)
Pure White (50%)
Background
River
Context
Advertising Campaign