McQueen Spring 2025 Ad Campaign 2025

About

This striking advertising image from the McQueen Spring 2025 campaign features a close-up shot of a black buckled sandal submerged in cascading, splashing water. Directed and photographed by Glen Luchford with art direction by Christopher Simmonds and styling by Sarah Richardson, the vertical composition captures dynamic motion as water churns around the footwear. Bold white typography reading McQueen is overlaid centrally across the frame, cutting through the turbulent water and textured background. The lighting is bright and directional, emphasizing the sharp reflections on the metal buckle and the frothy texture of the liquid spray.