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BrandMcQueen
ProjectSpring 2025 Ad Campaign
Model in a cream pleated dress holding a white handbag standing outdoors on a grassy hillside under a cloudy sky.

McQueen Spring 2025 Ad Campaign 2025

Associated creatives

Seán McGirr
Seán McGirrMcQueen Creative Director
Glen Luchford
Glen LuchfordPhotographer & Director
Christopher Simmonds
Christopher SimmondsArt Director
Sarah Richardson
Sarah RichardsonStylist
Gary Gill
Gary GillHair
Daniel Sallstrom
Daniel SallstromMakeup
Ama Quashie
Ama QuashieManicurist
Julia Lange
Julia LangeCasting Director
Meshach Henry
Meshach HenryMovement Director
Farago Projects
Farago ProjectsProduction
Consistent Dedication by Heartworms
Consistent Dedication by Heartworms
courtesy of Speedy Wunderground (PIAS)
courtesy of Speedy Wunderground (PIAS)

Tags

woman in cream dresscream dresspleated dresswoman standing outdoorseast asian womanwoman holding handbagwhite handbagleather handbag

Description

This portrait from the McQueen Spring 2025 ad campaign features a female model standing on a grassy hillside under an overcast sky. She wears a long-sleeved, high-necked cream pleated dress with vertical texturing and holds a structured white handbag with fringe details. The composition is vertical, captured with natural lighting and a desaturated, earthy color palette. Prominent white branding typography overlays the lower center of the frame.

Style

Editorial, Vertical, Desaturated, Earthy

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Cream (70%)
Pure White (30%)

Background

Forest

Context

Advertising Campaign