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  • ·McQueen Spring 2025 Ad Campaign Editorial
BrandMcQueen
ProjectSpring 2025 Ad Campaign
Black and white fashion campaign image featuring two models standing outdoors before a ruined stone building holding a glowing light source.

McQueen Spring 2025 Ad Campaign 2025

Associated creatives

Seán McGirr
Seán McGirrMcQueen Creative Director
Glen Luchford
Glen LuchfordPhotographer & Director
Christopher Simmonds
Christopher SimmondsArt Director
Sarah Richardson
Sarah RichardsonStylist
Gary Gill
Gary GillHair
Daniel Sallstrom
Daniel SallstromMakeup
Ama Quashie
Ama QuashieManicurist
Julia Lange
Julia LangeCasting Director
Meshach Henry
Meshach HenryMovement Director
Farago Projects
Farago ProjectsProduction
Consistent Dedication by Heartworms
Consistent Dedication by Heartworms
courtesy of Speedy Wunderground (PIAS)
courtesy of Speedy Wunderground (PIAS)

Tags

woman holding glowing light sourcewoman holding lightglowing light sourcewoman in structured dark dressstructured dark dressdark dressbelted dressblack and white fashion portrait

Description

This black and white fashion campaign image for the McQueen Spring 2025 collection features two models posed in an outdoor landscape with a ruined stone structure in the background. The central foreground model wears a structured dark sleeveless dress or jacket with a belt, holding a glowing light source that casts intense starburst rays across the frame. A second model stands slightly behind and to the left, wearing a tailored dark coat over a white ruffled collar. Photographed by Glen Luchford with art direction by Christopher Simmonds and styling by Sarah Richardson, the monochromatic composition employs high-contrast lighting and rich textural detail.

Style

Editorial, Vertical, Monochrome, Gritty

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Jet Black (70%)
Pure White (30%)

Background

Residential Building

Context

Advertising Campaign