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Black and white fashion campaign image featuring two models standing outdoors before a ruined stone building holding a glowing light source.

McQueen Spring 2025 Ad Campaign 2025

About

This black and white fashion campaign image for the McQueen Spring 2025 collection features two models posed in an outdoor landscape with a ruined stone structure in the background. The central foreground model wears a structured dark sleeveless dress or jacket with a belt, holding a glowing light source that casts intense starburst rays across the frame. A second model stands slightly behind and to the left, wearing a tailored dark coat over a white ruffled collar. Photographed by Glen Luchford with art direction by Christopher Simmonds and styling by Sarah Richardson, the monochromatic composition employs high-contrast lighting and rich textural detail.

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Background

Residential Building

Context

Advertising Campaign