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  • ·McQueen Spring 2025 Ad Campaign Editorial Portrait
BrandMcQueen
ProjectSpring 2025 Ad Campaign
Model in a shimmering fringe dress standing inside a rough stone ruin opening for McQueen ad campaign.

McQueen Spring 2025 Ad Campaign 2025

Associated creatives

Seán McGirr
Seán McGirrMcQueen Creative Director
Glen Luchford
Glen LuchfordPhotographer & Director
Christopher Simmonds
Christopher SimmondsArt Director
Sarah Richardson
Sarah RichardsonStylist
Gary Gill
Gary GillHair
Daniel Sallstrom
Daniel SallstromMakeup
Ama Quashie
Ama QuashieManicurist
Julia Lange
Julia LangeCasting Director
Meshach Henry
Meshach HenryMovement Director
Farago Projects
Farago ProjectsProduction
Consistent Dedication by Heartworms
Consistent Dedication by Heartworms
courtesy of Speedy Wunderground (PIAS)
courtesy of Speedy Wunderground (PIAS)

Tags

model in metallic fringe dressmetallic fringe dressfringe dressmodel in headpiecefringe headpiecewoman in dresswoman

Description

This portrait for the McQueen Spring 2025 ad campaign, photographed by Glen Luchford with art direction by Christopher Simmonds, features a model wearing an intricate metallic fringe dress and matching headpiece. The subject stands framed within a rugged, dark stone opening with arms outstretched, overlooking a muted landscape under an overcast sky. Styled by Sarah Richardson, the image employs moody lighting and desaturated tones to create a dramatic, atmospheric aesthetic. Bold white typography spelling the brand name is layered prominently across the foreground.

Style

Editorial, Vertical, Moody, Desaturated

Industries

Luxury Fashion Houses

Color

Silver (metallic) (80%)

Background

House

Context

Advertising Campaign