McQueen Spring 2025 Ad Campaign 2025

About

This portrait for the McQueen Spring 2025 ad campaign, photographed by Glen Luchford with art direction by Christopher Simmonds, features a model wearing an intricate metallic fringe dress and matching headpiece. The subject stands framed within a rugged, dark stone opening with arms outstretched, overlooking a muted landscape under an overcast sky. Styled by Sarah Richardson, the image employs moody lighting and desaturated tones to create a dramatic, atmospheric aesthetic. Bold white typography spelling the brand name is layered prominently across the foreground.