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  • ·McQueen Spring 2025 Ad Campaign Editorial Portrait
BrandMcQueen
ProjectSpring 2025 Ad Campaign
Model standing outdoors in front of stone ruins wearing a textured gold jacket and white feather scarf.

McQueen Spring 2025 Ad Campaign 2025

Associated creatives

Seán McGirr
Seán McGirrMcQueen Creative Director
Glen Luchford
Glen LuchfordPhotographer & Director
Christopher Simmonds
Christopher SimmondsArt Director
Sarah Richardson
Sarah RichardsonStylist
Gary Gill
Gary GillHair
Daniel Sallstrom
Daniel SallstromMakeup
Ama Quashie
Ama QuashieManicurist
Julia Lange
Julia LangeCasting Director
Meshach Henry
Meshach HenryMovement Director
Farago Projects
Farago ProjectsProduction
Consistent Dedication by Heartworms
Consistent Dedication by Heartworms
courtesy of Speedy Wunderground (PIAS)
courtesy of Speedy Wunderground (PIAS)

Tags

woman in gold jacketgold jacketjacketwhite feather scarffeather scarfscarf

Description

This portrait from the McQueen Spring 2025 ad campaign features a model standing outdoors against the dramatic backdrop of ancient stone ruins under an overcast sky. The subject wears a textured gold jacket layered over a voluminous white feather scarf and matching fringed garment. The composition employs a vertical framing with natural lighting that enhances the rugged textures of the architecture and apparel. Bold typography displaying the brand name is overlaid horizontally across the central frame.

Style

Editorial, Vertical, Moody, Nostalgic

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Golden Yellow (50%)
Pure White (50%)

Background

Residential Building

Context

Advertising Campaign