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  • ·McQueen Spring 2025 Campaign Editorial Portrait
BrandMcQueen
ProjectSpring 2025 Ad Campaign
Model in a white ruffled dress lying on grassy hillside before a stone castle ruin, holding a glowing light source.

McQueen Spring 2025 Ad Campaign 2025

Associated creatives

Seán McGirr
Seán McGirrMcQueen Creative Director
Glen Luchford
Glen LuchfordPhotographer & Director
Christopher Simmonds
Christopher SimmondsArt Director
Sarah Richardson
Sarah RichardsonStylist
Gary Gill
Gary GillHair
Daniel Sallstrom
Daniel SallstromMakeup
Ama Quashie
Ama QuashieManicurist
Julia Lange
Julia LangeCasting Director
Meshach Henry
Meshach HenryMovement Director
Farago Projects
Farago ProjectsProduction
Consistent Dedication by Heartworms
Consistent Dedication by Heartworms
courtesy of Speedy Wunderground (PIAS)
courtesy of Speedy Wunderground (PIAS)

Tags

model in white ruffled dresswhite ruffled dressruffled dressblack woman modelingblack womanmodel lying on grasswoman holding glowing orbglowing orb

Description

This black and white fashion editorial image for the McQueen Spring 2025 campaign features a model lying gracefully on a grassy hillside against the backdrop of an ancient stone castle ruin. The model wears an intricate strapless white ruffled dress and holds a glowing spherical light source in one hand. The composition is shot with strong atmospheric contrast, emphasizing the textures of the stone wall, overgrown grass, and detailed fabric. The bold uppercase McQueen brand watermark overlays the mid-ground. Glen Luchford photographed the campaign, with art direction by Christopher Simmonds and styling by Sarah Richardson.

Style

Editorial, Vertical, Cinematic, Monochrome

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Pure White (50%)
Jet Black (50%)

Background

Residential Building

Context

Advertising Campaign